Organizational Behaviour Studies Quarterly

Organizational Behaviour Studies Quarterly

Understanding and Identifying the Work Values of the New Generation in Work Environments

Document Type : Research Paper

Authors
hadi zafari 1
Hamidreza yazdani 2
jabbar babashahi 3
ali hamidizadeh 3
hasan zareimatin 3
1 PhD student in Organizational Behavior at the University of Tehran, Iran
2 Faculty of Management, University of Tehran, Tehran, Iran
3 Faculty of farabi, University of Tehran, Tehran, Iran
10.22034/obs.2026.2057395.3540
Abstract
With the entry of Generation Z into the labor market, understanding and addressing their work values has become crucial for organizations. As the future shapers of organizations, this generation requires work environments that align with their expectations and priorities. Therefore, a precise understanding of Generation Z’s work values can enhance human resource strategies and improve organizational competitiveness.
This study analyzes the work values of Generation Z using thematic analysis. Semi-structured interviews were conducted with 17 members of the new generation across various industries, and the collected data were analyzed into 177 initial codes. During the thematic analysis phase, these codes were reduced to 24 sub-themes and ultimately consolidated into 5 main themes. The findings reveal that Generation Z prioritizes work-life balance, technology and innovation, skill development and learning, positive organizational culture, and effective collaboration. To attract and retain this generation, organizations must provide flexible, innovative, and supportive work environments with opportunities for growth.
This research demonstrates that addressing Generation Z’s values can lead to higher productivity and job satisfaction in organizations.
Keywords
Work values
Generation Z
Thematic analysis.
Subjects
منابع
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