Organizational Behaviour Studies Quarterly

Organizational Behaviour Studies Quarterly

Perception and Recognition of the New Generation’s Work Values in Workplace Settings

Articles in Press

Document Type : Research Paper

Authors
hadi zafari 1
Hamidreza yazdani 2
jabbar babashahi 3
ali hamidizadeh 3
hasan zareimatin 3
1 PhD student in Organizational Behavior at the University of Tehran."
2 Faculty of Management, University of Tehran, Tehran, Iran.
3 "Faculty of farabi, University of Tehran, Tehran, Iran."
10.22034/obs.2026.2057395.3540
Abstract
With the entry of Generation Z into the workforce, understanding and responding to this generation's values is crucial for organizations. As the future shapers of organizations, this generation requires work environments that align with their expectations and priorities. Therefore, a precise understanding of Generation Z's work values can help improve human resource strategies and enhance organizations' competitive advantage.

This research analyzes the work values of Generation Z using thematic analysis. To collect data, semi-structured interviews were conducted with 17 members of the new generation working in various industries, and the obtained data were analyzed into 177 initial codes. During the thematic analysis stage, these codes were reduced to 24 sub-themes and ultimately to 5 main themes.

The findings indicate that Generation Z values work-life balance, technology and innovation, learning and skill development, a positive organizational culture, and effective collaboration. To attract and retain this generation, organizations must provide flexible, innovative, and supportive work environments along with opportunities for advancement. This research demonstrates that paying attention to Generation Z's values can lead to higher productivity and job satisfaction in organizations.
Keywords
Work values
Generation Z
Thematic analysis
Subjects
Organizational Behaviour Studies Quarterly

Articles in Press, Accepted Manuscript
Available Online from 08 February 2026