Design and Validation of the Optimal Model of Motivational Communication in Government Organizations

(Case Study of Mashhad University of Medical Sciences)

This research was conducted with the aim of designing and validating the optimal model of motivational communication in government organizations (Case Study of Mashhad University of Medical Sciences). The research method is mixed. The research strategy in the qualitative part is content analysis and in the quantitative part it is survey. The participants in the qualitative part are 12 managers of medical universities and professors of organizational behavior who were interviewed according to theoretical saturation. The sampling method in the qualitative part was snowball. The statistical population in the quantitative part includes 130 managers of Mashhad University of Medical Sciences. The sampling method is simple random and the required sample size is 97 people using the Morgan table. The research findings in the qualitative part include the dimensions of information sources, sender, motivational content, channel, effective feedback, receiver, output, and noise control. The overarching theme of information sources includes transparency, credibility, up-to-dateness, and multi-purposeness. The overarching theme of the sender includes human factors, psychological factors, and organizational factors. The overarching theme of motivational content includes task motivation content, social motivation content, and initiative motivation content. The overarching theme of the channel includes written channels, digital channels, nonverbal channels, and verbal channels. The overarching theme of effective feedback includes corrective feedback and timely feedback. The overarching theme of the receiver includes faculty members, students, managers, and employees. The overarching theme of the output (outcome) includes improving individual performance, improving group performance, and improving organizational performance. The overarching theme of noise control includes controlling communication style and promoting culture. The findings of the quantitative section have shown that the motivational communication model has the necessary validity.

Keywords: communication, motivation, motivational communication